Passenger traffic continues increasing across major regional airports. Cancun International Airport remains the primary gateway, while Tulum Airport expands southern corridor connectivity.

• Higher seasonal occupancy rates
• Increased pre-booked car rental demand
• Stronger domestic tourism flow
• Faster airport pickup coordination systems

These developments are driving operational adjustments across rental branches to improve efficiency and reduce wait times.

In response to growing demand, rental fleets in Cancun, Playa del Carmen, Tulum and Mérida have expanded vehicle availability with updated models.

• Newer fuel-efficient compact vehicles
• Expanded SUV inventory
• Improved safety technology integration
• Digital fleet management systems

Modernization efforts aim to increase reliability while improving overall driving comfort for visitors exploring coastal and inland routes.

Travel behavior in 2026 shows a clear pattern: visitors are no longer staying in a single destination. Instead, travelers combine:

• Cancun beach stays
• Playa del Carmen excursions
• Tulum eco-tourism visits
• Mérida cultural day trips

This shift directly increases long-term rental bookings and strengthens demand for flexible mobility solutions.

Highway maintenance and route improvements throughout the peninsula continue enhancing connectivity between major tourism corridors.

• Upgraded sections of Highway 307
• Improved access to archaeological zones
• Safer driving routes toward inland Yucatán
• Enhanced road signage systems

Improved infrastructure increases driving confidence and supports the growing reliance on rental vehicles.

Industry indicators suggest continued growth in car rental demand throughout the year, particularly during peak travel seasons.

• Higher early reservation rates
• Extended average rental duration
• Increased preference for automatic vehicles
• Stronger demand for transparent pricing models

The mobility sector across Cancun, Playa del Carmen, Tulum and Mérida remains one of the most dynamic components of regional tourism.